Aesop Rotterdam - The Living Shop
The Aesop Shop reimagines the concept of retail design, an ever - changing space through Mycelium that reflects Aesop’s philosophy of regeneration and growth. Just as Aesop’s organic products nourish and adapt to the changing needs of our skin, hair and body, the living Mycelium parts in the shop grow and transform over time to symbolize the organic cycle of renewal. Mycelium becomes a metaphor for this process - its adaptability and regenerative qualities symbolize the care Aesop offers to its customers. This continuously evolving, natural environment invites visitors to experience the beauty of change as a reflection of both nature and self-care.
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